2005 NASCAR Awards Banquet
TV Ad Nauseam
by Robert A. Nowotny
The 25th NASCAR Awards Banquet (now sponsored by NEXTEL) is an
annual event held each year in the Grand Ballroom of the Waldorf
Astoria Hotel. It is supposed to be an upbeat celebration of the
past year's stock car racing accomplishments, culminating in the
presentation of the NEXTEL Cup Award to the top driver based on
points earned throughout the season. This year's black-tie event
started this past Friday, December 2nd and today is Thursday,
December 8th. I'm told it has finally concluded.
Being a long-time NASCAR fan I tried to watch these proceedings
once again. In the past I have done so in part to see just how
attractive the wives and girl friends of the drivers, crew chiefs
and car owners are—it is a relatively harmless fetish,
just one of many that I have acquired over the years. In the past
I have also tuned in to discover which of these drivers are
capable of reading a teleprompter and which might have the best
sense of humor. I found that I could devote an hour or two to this
endeavor since my life at 6001 Creekwood Pass is generally
slow-paced and relatively uneventful.
There is, however, a limit—even for me. Once this
year's proceedings exceeded the time it takes Halley's Comet to
circumnavigate the solar system I realized that enough is enough.
I'd rather eat the same Banquet TV Dinner for a week than spend
another nanosecond watching this boring banquet on TV.
Perhaps most annoying are the endless sponsorship plugs mouthed
by everyone with access to the podium. These verbal ads have
become interminable—bringing a new meaning to the word
ad nauseam. And there's even more to come thanks to the recent
announcement of a NASCAR/Harlequin Enterprises partnership. Yep,
Wal-Mart stores everywhere will soon be inundated with romance
novels featuring fictional NEXTEL Cup drivers. First out, in pole
position, is IN THE GROOVE, by Pamela Britton. Apparently it is
the story of a former teacher named Sarah Tingle (yes,
Tingle—and you thought Dick Trickle was a funny name) who
is forced to take a job driving a team bus. Hey, at least she's
not pulling a train.
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